Every business owner, regardless of the business they have, wants content that pushes traffic and helps build its audience. To achieve this, it’s a good move to make one’s readers feel special by creating effective content marketing that offers special access to material. Whether one is a seasoned professional or one is just starting out, one’s success is dependent on one’s capability to maintain the top quality in one’s content. This means producing content that is produced from today’s top best practices.
One would run the risk of wasting one’s time and resources when there is no focus on the most essential parts of content creation. One will simply get disappointed. In order to reduce costs and to leverage related distribution and promotion, it’s beneficial to have a plan set from the outset of one’s content program. Below one will find the ten best practices in content creation and these will help one build this plan in the most effective and successful manner possible.
1. Have a clear purpose
First and foremost, when one begins to create content, one must have a clear purpose. This will guide one to create quality content and how to accomplish it. The best way to achieve this is to have a content strategy. When one doesn’t have one, one will be disorganized and the content will confuse its readers.
Also, one needs to keep in mind that one shouldn’t be creating content just for the sake of having content. One should always have a reason why one is creating it.
In line with this first tip, there is also content curation. This is where the goal is to provide related resources to the audience that supplies once inside and expertise on the topic. This is also useful in providing added value to once more in-depth pieces. It’s also a good way to related to previous content to give it a second run through the readers.
2. Know their audience
Second, one needs to know their audience. Creating personas for one’s content marketing efforts is important to successfully reach clients and convert them into actual buyers. One wants to create content to attract and keep the right audience. The best way to accomplish this is to have a deep understanding of the target audience wants.
It’s also important for one to remember that readers might not be familiar with one’s chosen topic. It is ideal to create content that presents the information that the readers need so they can understand what one’s content offered is.
One method that hits two birds with one stone is to include past content with one’s current content. This not only provides the appropriate information to new readers, but it also shines light on one’s previous content.
3. Be business relevant
The third would be to become business relevant. One might think that one needs to go with the times and the trendy to reach the right people and receive attention. This might be a common misconception; one needs to reach the right people at the right time in the right way.
Keeping up with current trends is one way to get the audience’s attention. But also, one needs to keep in mind to steer clear of any controversies that relate back to one’s business.
There are different ways of keeping up with the times. One of them is using different content formats. In this day and age, one should not be limiting oneself to just text. One needs to understand that others take the information in different ways. This could be in the form of photographs, videos, presentations, and podcasts.
4. Value in content creation
The fourth would be to provide value in content creation. Content creation is all about giving important information and advice to help one’s readers to solve a need. Sometimes, it may not be appropriate to give a sales pitch or a promotion. One needs to remember that one’s blog is not a press release platform but they are separate entities.
5. Optimize the titles
Fifth would be to optimize one’s titles. If it’s a post on a blog or a social media post, the title is the main element that catches the people’s attention.
The title is how one gets people to take the next step and click on the post or the blog. For example, a post on social media with an optimized title will get users to click to one’s website.
A good thing to use is a headline analyzer (like the one by CoSchedule) for titles. This will see how impactful it is or is not according to best practices. One will be able to see if the title uses strong words, has the right length, and gives a positive vibe. It also gets an outsider’s perspective to one’s title.
6. Balance between text, images and videos
Sixth would be to find a balance between the text, the images, and the video. Whether it would be a blog post or social media update, one should always be offering content variety. A blog post cannot be just block text and neither should one’s social media updates.
The incorporate relevant images to enhance one’s blog posts and express a major point from the text. When creating a social media update to promote that blog post, one should add the featured image to the update to improve engagement.
If one would like to take it one step further, they should start creating videos on their blog and social media. The video is taking over where the text once reigned. The text is no longer the preferred format. It’s video, so one should be seriously considering a video strategy for their content creation efforts.
They should remember never to publish block text. The Headings and subheadings help, however they’re not enough. At minimum, they should offer a featured image, a video would be even better. They should consider creating a video creation strategy to add to the already existing content strategy. Moreover, it shouldn’t replace it, only just improve it.
7. Always have a CTA
Seventh is to always have a call-to-action or CTA. A blog post needs a call-to-action, an eBook also needs a call-to-action, social media updates should also have CTAs. There is definitely a trend. The Calls-to-action are one of the most important elements of any content one creates.
It’s how they get their audience to convert and take that next step closer to a sale. The content goal should be lead generation just as much as thought leadership. Of course, the content itself should be based on value, but it wouldn’t have a business purpose if it doesn’t include a CTA.
They should keep in mind to never publish content without including an attractive, convincing call-to-action. They should add one CTA per content piece to get the audience to convert into leads.
8. Check for SEO
Eight is to check for SEO. After one has created their blog content, and after they have included value to the reader, they now need to get it found in search results. SEO is critical to have the content found by the right people, so it’s important to use a tool like Yoast to check that the content is truly optimized.
With Yoast, one can get a two-in-one service. If they are hosting their site in WordPress, they should use this plugin to check their content for both SEO and readability. The plugin will teach them how to create content that appeals to search engines while also maintaining reader value.
That being said, they shouldn’t make SEO the #1 priority when creating a blog post for keyword stuffing is frowned upon. Instead, they should focus their content creation on both SEO and reader value by investing in a tool or following best practices.
Ninth is to proofread for any errors. When one is creating written content, they are bound to make errors in grammar, accuracy, or structure. This is why proofreading is so important. Check the content to see if there are any spelling errors. Are the facts and data accurate? Do the links work? Is the article formatting all of it in the right place?
If one doesn’t proofread, they are almost guaranteed to publish an error-filled piece of content. The best way to prevent this is to have it proofread twice, the first time by the author and the second by someone else.
These are some other proofreading tips that can guide the content creation efforts. Obviously, one shouldn’t publish content that hasn’t been reviewed for grammar, spelling, accuracy, etc. first. Instead, they should thoroughly proofread their content and have at least one other person to proofread afterwards.
10. Have a social sharing strategy
Tenth is to have a social sharing strategy. When one’s content is hosted on their website, they need to get people to come and visit it. Social media promotion is one way that this can happen. They should use hashtags, so that they know their target audience is watching.
They can use hashtags on LinkedIn, and that is one more platform where they can take advantage of that feature. Without the hashtags, they can add keywords to their updates to be found by other social media users.
One should make sure they are adding update copy that draws people’s attention without being deceiving. They should tell their social media audience what they’d get out of clicking through instead of creating just clickbait. They would want people to stick around after they click through, but clickbait will just increase the bounce rate. They should never use clickbait to get more people to click through.
For it will increase the bounce rate and then damage the future click-through rate. They should explain the value in what they have to offer behind the link, express the benefits to them.