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The Best Free Privacy Policy Templates for Ecommerce Store (Updated 2021)

privacy policy agreement is one of the most essential documents that your website must have. It is an agreement with your brand’s views and procedures that specify if you want to collect personal information from clients or users. In simple terms, the agreement is about the kind of data you are collecting from the visitors.

Technically, a privacy policy is a legal document required by the law if your business collects personal data. Personal data is any kind of information that identifies personal identity, such as:

  • First name and Last Name/ Full Name
  • Full Address
  • Billing Address
  • Email Address
  • Credit Card Information

What is a Privacy Policy?

Privacy Policy

privacy policy is composed of a legal statement that lay down:

  • What the business owner does with the client’s personal data or information being collected
  • How the client’s data or information is being processed
  • What are the purposes of the client’s data or information 

In 1968, the Council of Europe conducted a study which addresses the threat of Internet expansion where anything can be connected now with the internet (for example, the development of online selling or business). This lead to the development of a policy to protect personal data.

This marks the start of a privacy policy. While privacy policy refers to the legal agreement, the concept of privacy and user data protection is closely related. Privacy agreement is also known in other names such as “privacy statement, privacy notice, privacy information, and privacy page.”

The privacy policy can be applied to the website and mobile application. However, there are two main reasons why privacy policy is needed in websites and mobile apps.

First, they are legally required. The global privacy laws required the implementation of a privacy policy for all websites that require their customers to collect their personal info.

Second, clients or prospects expect it. 

The implementation of the privacy policy differs in every country since this depends on the legislation. Nonetheless, most privacy laws primarily follow these critical points that industry must fulfill in getting personal data:

1. Notice – Before collecting data from the consumer, data collectors should apply disclosure of what they are doing with the personal information.

2. Choice – Businesses that collect data from users must respect the information which is only provided.

3. Access – It is allowable to update the user’s data or remove their personal data collected by the company.

4. Security – The company is responsible for the security of the user’s personal information. It should be safe from unauthorized persons.

Who Needs a Privacy Policy?

The privacy policy is required for all businesses (corporate or individual, small or big) that collect personal information from their users. It is necessary for every type of business platform in every industry.


  • Websites Applications
  • E-commerce stores
  • Social Media Sites
  • Digital Products
  • Google AdSense

How to Create a Privacy Policy?

If you are running a business, it is essential that you create your own privacy policy for your website or mobile application. This is extremely important to build trust with your clients, and as mentioned earlier, it is required by the law. The privacy policy can be created from a privacy policy template or generator. Using a privacy policy generator, you can easily customize your Privacy Policy and download it to your website or mobile app.

The Best Free Privacy Policy Template for 2020

1. Upverter Privacy Policy Template

The Upverter has over 2198 words on their agreement. The generator uses the following clauses to create a Privacy Policy page:

  • Acceptance of terms
  • Collection of information
  • Use of personal information
  • Disclosure information
  • Important exceptions
  • Outside parties and sites
  • Security
  • Retention
  • Amendment of this policy
  • Additional privacy protections for children

Example clause you can use from Upverter:

Important exceptions 

We may disclose your personal information to a third party without your consent if we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other website users or anyone else that could be harmed by such activities. We may disclose personal information when we believe in good faith that such disclosure is required by and in accordance with the law.

2. Heyo Privacy Policy Template

Heyo’s privacy policy has over 915 words on their agreement. The privacy policy you can generate uses the following clauses:

  • The information we collect
  • Our commitment to data security
  • Notifications
  • Child protection
  • How you can access or correct your information
  • Use of user information
  • How to contact us

Example clause that you can use from Heyo:


It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business-related purposes, to our users via email notice, written or hard copy notice, or through conspicuous posting of such notice on a heyo site, as determined by us in our sole discretion. notwithstanding the foregoing, we reserve the right to determine the form and means of providing notifications to our users.

3. TrueVault Privacy Policy Template

TrueVault offers 2702 words for their template. You can use their template with the following clauses in their Privacy Page policy:

  • What information do we collect?
  • How and what do we use your information for?
  • How we use cookies and other technologies?
  • What personal information may we disclose to outside parties?
  • How we protect and store your information
  • California online privacy protection act compliance
  • Children’s online privacy protection act (“coppa”) compliance
  • Links and third-party websites.
  • How to opt-out or request changes.
  • Questions regarding this policy.
  • Modification to this privacy policy

Here’s one of the example clause that you can use from TrueVault:

How we protect and store your information. 

truevault takes the security of the information it collects through its site and services seriously and, in response, implements a variety of security measures designed to reduce the risk of unauthorized disclosures and accidental destruction or loss of your content and to maintain the safety of your personal information using methods appropriate to the nature of the data and information provided to us by you.

4. Applause Privacy Policy Template

The Applause privacy policy template has 2548 words. You can use their template with the following clauses:

  • security policy
  • notice
  • choice
  • onward transfer
  • data transfers – privacy shield and u.s.-swiss safe harbor framework
  • contact

Here’s a sample clause that Applause uses:


 from time to time, we may change our privacy policy. If our information practices change at some time in the future, we will post the policy changes to our website to notify you of these changes, and registered users will be notified via email. if you are concerned about how your information is used, you should periodically check back at our website.

5. Geckoboard Privacy Policy Template

You can use the template with their agreement of 6083 words. Geckoboard primarily uses the following clauses to create a privacy policy:

  • acceptance of terms
  • modification of terms of use
  • new features
  • privacy
  • rules and conduct
  • registration
  • payment and electronic communications
  • cancellation and termination
  • third party sites
  • content and submissions
  • termination
  • no warranties
  • limitation of liability
  • indemnification
  • international/non-uk use
  • dispute resolution
  • integration and severability
  • miscellaneous
  • copyright and trademark notices
  • digital millennium copyright act notice
  • contact
  • privacy statement
  • information that we collect from you
  • use of your information
  • disclosure of your information
  • cookies
  • security and data retention
  • accessing and updating
  • changes to our privacy policy
  • contact
  • dsl content generally.
  • submissions posted by user(s).
  • procedure for reporting copyright infringements:
  • once proper bona fide infringement notification is received by the designated agent:
  • procedure to supply a counter-notice to the designated agent:

Sample clause that Geckoboard uses:

(b) submissions posted by user(s). dsl provides features through the service which allow users to upload, submit, disclose, distribute or otherwise post submissions at or on the site or otherwise through the service (such as through the geckoboard community). if dsl provides such features, you:

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