Social media posts do wonders in appealing to your potential customers, however, social media platforms are famous for their ever-changing algorithms, making it more difficult to increase engagements with your posts. It is even more challenging when the post itself does not catch the interest of online users. But with effective social media content writing tips, not only will you catch the attention of your target audience, but this will also lead to engagement, wider reach, and a potentially good return on your investment.
5 Effective Social Media Content Writing Tips
A successful social media strategy and action plan result in you, the business owner, meeting or exceeding your business goals. Included in the social media strategy are posts that speak to your potential customers and prompt them to take action.
However, words are not enough. You need powerful words and effective writing techniques to create social media posts that’ll convert!
In this article, we’ll be giving you effective social media content writing tips that’ll help you boost and capture the eyes of your target audience.
Research is key
Your target audience will stop scrolling and will read your social media posts when they see they can highly related to them. This is why research is important. Though relevancy is a big factor in success, it is not enough. You need to know and understand what your target audience needs and the obstacles and challenges they are facing.
Pick a need or challenge and create social media content that provides these users with a solution. In addition, connection on an emotional level is also a powerful method. You can start by sharing success stories from your previous customers. This will help the new or interested ones see that there is a huge possibility that they too will succeed when they use your product or solution.
Speak their language
Deepen your research and learn how to speak the language of your target audience. No one wants to read a post that doesn’t resonate with them. But one thing to have someone stay and read the whole thing is to write it in the language they “understand.” Not only will you have ideal clients read the whole posts but this can also boost engagement and will show them that you understand their needs and challenges.
Take into consideration the social media platform you are using. A post on LinkedIn targeting manager-level employees will be differently written than a post on Facebook that tailors to teenagers. These two groups are entirely different and so are their way of phrasing and voicing out their needs and challenges.
Keep the post short and simple
It’s easy to scroll past long and wordy social media posts. After all, not all have the time in the world to read through them. If you want your potential customers to take notice of your post, take these social media content writing tips seriously and keep them short, simple, and impactful.
Here are excellent ways to do this:
- Use an eighth-grade reading level when making your content. This makes sure they are easy to read for everyone.
- Make use of headings, bullets, and lists to make your posts easier to read and scan
- Limit your paragraphs to two or three sentences
- Make your social media content brief and clearly expressed
Use multimedia
There’s a reason why Tiktok and YouTube are popular. This is because a lot of people find visual content more engaging and interesting. It also tells a story quicker than words and everyone loves it when you understand content at a glance. Social media posts can be an image or video alone and they’ll still be able to convey the full message to your target audience.
Many social media platforms also have live video features which you can use to your advantage. An unscripted live video gives users the feeling of authenticity, a factor that cannot be seen in pre-made marketing videos.
It’s also ideal to optimize each piece of media depending on the platform you are posting it on. And remember to always look and talk like a professional.
Add a call-to-action
At the end of your social media posts, inspire your target audience to take action by adding a call-to-action (CTA). If you don’t, users won’t take any action even if they find your content valuable.
CTAs have a lot of forms and each has different purposes:
- Ask them to like or share your posts
- Ask a question they can answer in the comments
- Provide a link that’ll direct them to another post or content
- Direct them to a landing page or your website
- Ask them to subscribe to your newsletter or on other social media channels
