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7 Social Media Ad Writing Tips: How to write an Ad that Converts

Marketers know the power of social media. Even simple engagements, such as liking, sharing, and commenting, can already do wonders for a business. Another method that converts (and something that every marketer should fully utilize) are social media ads. 

The thing is you just can’t put up a social media ad out of nowhere and expect people to come flocking your business. There are good, even best practices, that you should corporate into your social media ad to boost sales. 

What is a social media ad?

Social Media Ad Writing Tips

It is simply an advertisement that appears on a user’s profile page such as Facebook, Twitter, and MySpace. Social media advertising is usually done through sponsored reviews or video streams. 

The more popular and high quality these types of advertisements get, the better they become in terms of visibility and influence. 

Social media marketing, or social media ad, is a relatively new field of internet marketing that focuses on optimizing different forms of social media services for business optimization. This type of marketing has gained popularity over the years mainly because it can help you achieve your business goals in a relatively short time. 

The ability of social media to reach a lot of people, without any limitations, makes this kind of marketing highly effective.

You need to attract attention from people through great examples or content and great engagement with your audience.

Social Media Ad Writing Tips

While it is true that social media ads are one of the most effective channels of communicating with your target audience, it can be quite tricky. You can’t just mindlessly put up a social media ad and expect thousands of engagements. Aside from its appealing appearance, words also play a huge part in conversion. 

Here are writing tips that can help you write social media ads better!


Simplify your writing and keep it short. Write an ad copy that will hold the attention of your target audience in as few words as possible. One way to make up for the lesser words is by using captivating photos and videos instead. 

To simplify your ad copy, take out unnecessary adjectives and replace long words and shorter and simple ones. 

Remove jargon

When creating a social media ad for a complex or technical topic, make sure to remove jargon from the copy. 

When we use uncommon terms, we are removing value from our social media ad and making it harder to read and understand. 

Instead of technical terms, swap it out for simpler words that will deliver your message clearly to your target audience. 

Run a test with organic posting

Organic is a term that is often used to refer to unpaid posts. Anything you post on social media websites without paying to boost them is called an organic post. This includes photos, thoughts or statuses, and sharing photos and blog links from other accounts. 

Before running a social media ad campaign, try posting it organically. Anything that does well organically will do well as an ad. With organic posting, experiment with different CTAs, headings, photos, color schemes, and videos to see what works best. 

Focus on call to action

The main thing you should think about when creating a social media ad is “what is the goal of this ad?”

Every element and word that you include in the ad should benefit the reader and will encourage them to click. Your call to action should be aligned with your whole ad. Don’t make one of those ads that only serve as clickbait. 

Make the benefits clear

When writing a social media ad, lay down the benefits of your products from the get-go. Immediately tell your target audience information they want and need. In cases of products, it will be the benefits they can get from it. 

Remove fluff and extra words that don’t add value to the ad. 

Speak directly

Write as if you are speaking directly to your target audience. Make a connection by using direct words such as “you” when addressing them. Remember, an ad is a conversation. 

Test and revise

Experiment, try some new techniques, and revise. Don’t be afraid to do it all over again when you think a certain ad is not doing well. With every revision, be prepared to polish your copy and always look at what is performing well, why, and what is not. 

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