What is Cold Email?
By general definition, a cold email is an unsolicited email that is sent to a receiver without any prior contact or relationship. It’s been often argued as spam, but it’s proponent disagrees. However, a cold email can be tagged as spam, if and only if, certain steps are not followed.
Cold email is a personalized email and targets a specific individual. Its goal is to get into a business conversation with the receiver instead of promoting or selling products or services.
Most would ask, does cold emails work? The answer is yes.
89% of marketers say that email is their primary channel for lead generation and it’s all for good reason. Cold email is an excellent method for all businesses, but most especially, for smaller ones, because it is affordable, scalable, and effective.
Tips and Tricks to a Successful Cold Email Campaigns
Cold email campaigns are becoming a thing of the past for many marketers. This is because of a variety of factors that have impacted on the effectiveness of these types of marketing campaigns. When you’re planning to do cold email marketing, it’s important to know what industries are best suited for your campaign and how to write a cold email to land those customers.
Talk about your prospects – not yourself
If you start off with writing paragraphs about yourself and how excellent your company is, there is a higher chance that you are turning your prospects off. Remember, there is a difference between introducing yourself and marketing yourself.
The people you’ve sent your cold emails to don’t know you. And if they don’t see the value in you, they wouldn’t bother replying at all.
The most effective way to this is to politely introduce yourself and then start talking about them. Write about how your company will make their life or business better and let them know that you are interested in helping them.
Effective Email Signature
When it comes to cold email marketing, it’s important to understand what an effective email signature is. A cold email signature includes the name of the sender, the subject line, the body content of the email, and an optional call to action.
To make your email more effective, keep these things in mind: include your company’s name as the sender’s first name; have your company logo as the second name; and have your contact information as the second line of the contact information. These details help in building a relationship with your potential customer.
Utilize Social Media
One of the best ways to drive traffic back to your website is to share interesting content through social media. Examples of effective cold email marketing campaigns through social media include posting links to current blog posts; posting links to news stories; and joining and following forums.
Forums, especially those related to your industry, provide an ideal venue for business owners to talk with their customers. By participating and making connections within the forum community, you can help build the trust of your target audience.
Benefit of Cold Emails: How to Increase your Sales
Cold calling is often viewed as an obnoxious practice that makes marketers appear as solicitors. However, if you’re using this tactic wisely, it can provide you with a plethora of benefits.
For one, it increases sales and can even lead to conversion rates. If you’re not sure how to go about using cold email marketing to improve sales, read on. You’ll discover how this technique can work for you and your business.
A great thing about using cold email marketing for increasing sales is that you don’t have to do much work to get started. This is because you can set up a campaign right from your own computer.
Before you get started sending out thousands of targeted messages to your prospective customers, it is important to keep in mind three simple pointers.
Make sure to choose email templates that are easy to read. Your potential customers will not take kindly to a greeting card or an ordinary sales pitch if they cannot understand what you’re saying. Therefore, make sure you get yourself a template that is reader-friendly so you won’t have any problems with getting your message across. These templates should also have short paragraphs and clear instructions so you won’t have to trouble your readers.
Other than easy-to-read templates, there is one more email element that we take for granted. The subject line is easily the most powerful aspect of any cold emails. No matter how well-written your body is, your prospect will never click on that email without a good and attention-grabbing subject line.
To write an effective subject line, here are a few tips:
- Use their name, if suitable
- Make it as specific as possible. The more personal, the higher the click rate
- Don’t make it sound like a “marketing email”
- Experiment. Use questions in your subject lines to see its effectiveness
- Don’t lie on your subject line. Keep your email as close to your subject line
Use a Mass Email Service
Use mass email services to help you get started with cold email marketing campaigns. The best way for you to do this is through a mass email service that will give you a consistent list of subscribers who are interested in your niche.
You can then create individual messages based on your preferences. You will have the liberty of choosing the content of the message as well as the body so you can create a short, snappy piece of writing. The main advantage of using a mass email service is that it gives you access to a huge database of subscribers who are all interested in the same niche.
Remove Opt-In Forms
Be sure to remove any reference to opt-in forms in your email signature and mass email service. This is because many spam emails include these links for the purpose of enticing potential customers to subscribe to your list. However, you can use the signature to encourage the reader to provide his/her email address so you will know when the reader has read your best sales pitch ever.
Also be sure not to mention too many times how good you are or offer your best deals or free gifts to your readers, because this is actually considered as spam by most spam filters.